Arrow Maker is a Hudson Valley–based studio selling custom handmade quilts and workshops in sewing and cooking. Arrow Maker hired EC Studio to update and expand their brand and website. They wanted a refreshed identity that would express the company’s core values: warmth, craftsmanship, elegance, and quality and a website where customers could buy products, sign up for classes, and learn more about the studio. The resulting brand features an arrow logo—referencing the 1600s London Fletcher guild—and a wide color and texture palette, which was used to design business cards, stamps, and tags. The website is inviting space for customers to shop and learn more about Arrow Maker’s offerings and features custom illustrations for upcoming workshops.