Arrow Maker is a Hudson Valley–based studio offering custom handmade quilts and workshops in sewing and cooking. Arrow Maker hired EC Studio to update and expand their brand and design a series of printed materials. They wanted a refreshed identity that would express the company’s core values: warmth, craftsmanship, elegance, and quality. The result is a flexible brand featuring an arrow logo—referencing the 1600s London Fletcher guild—and a wide color and texture palette, which was used to design business cards, stamps, tags, and social media posts.