SM Designs, an interior design studio specializing in restaurant and hospitality projects, approached EC Studio to develop their visual identity. An illustrated bentwood café chair with a cushion was chosen as the central motif, balancing a sense of whimsy with a recognizable reference to the studio’s core clientele. The visual identity is further supported by custom hand lettering, a rich color palette, and a suite of icons, creating a cohesive design system that feels both expressive and refined.